Here’s a detailed breakdown of the segments under Customer Care Centers, which are a vital component of the After Sales Service Network. These centers serve as the first point of contact between customers and the brand post-purchase, helping with inquiries, complaints, and overall support
1. Inbound Call Handling
Focused on managing incoming customer queries and concerns.
Subsegments:
Product Inquiry Support
Complaint Registration
Order Tracking / Delivery Updates
Technical Assistance
Warranty & AMC Queries
2. Outbound Call Operations
Proactive engagement with customers to build relationships and offer added services.
Subsegments:
Follow-up Calls for Issue Resolution
Feedback Collection
Service Reminders (AMC, Renewals)
Cross-selling / Upselling Products
Recall & Safety Notifications
3. Multi-Channel Support Management
Handles customer interactions across multiple digital and physical channels.
Channels:
Phone Support
Email & Web Support
Live Chat Support
Social Media (Twitter, Facebook, Instagram, etc.)
Self-Service Portals
Mobile App Integration
4. Customer Query Management System
Centralized system to log, track, and resolve customer issues.
Features:
CRM Integration
Ticketing System
Automated Escalations
Case History & Customer Logs
Issue Categorization & Prioritization
5. Quality Monitoring & Call Auditing
Ensures that customer interactions are handled with professionalism and accuracy.
Subsegments:
Call Recording
Live Call Monitoring
Performance Evaluation (KPIs like AHT, FCR, etc.)
Quality Scorecards
Coaching & Feedback Loops
6. Knowledge Base & Internal Support Tools
Equips agents with accurate information to support customers effectively.
Includes:
Product Information Databases
Troubleshooting Guides
Service Policy Repositories
Internal FAQs
Live Assistance from Tech Teams
7. Agent Training & Development
Keeps customer care staff skilled and updated.
Focus Areas:
Soft Skills Training
Product Knowledge Training
System Usage Training (CRM, Ticketing)
Refresher & Compliance Training
8. Performance & SLA Management
Focuses on monitoring and achieving service level agreements.
Metrics Tracked:
Average Handling Time (AHT)
First Contact Resolution (FCR)
Customer Satisfaction Score (CSAT)
Call Abandonment Rate
Response Time for Digital Channels
9. Escalation & Resolution Desk
Dedicated team or system for handling complex or high-priority issues.
Roles:
Tier 2 / Tier 3 Support
Legal / Policy Escalations
VIP / Priority Customer Handling
Root Cause Analysis
10. Feedback Collection & Analysis
Gathers and interprets customer insights for continuous improvement.